‘Born in Bharat’ is an online initiative in preparation for the 75th Anniversary of India’s Independence. It aims to facilitate every Indian to actively participate in Nation building. The approach is to Empower Individuals to build an Empowered Nation.
“We believe that a Nation’s prosperity is the collective prosperity of its people. The objective is to induce aspects of Pride, Growth, and Vision to the people of Bharat.”– Seshu Karthick, the ideator of this initiative
A single idea of bringing people together for the Nation evolved into a broader holistic campaign considering the past, present, and future. It is essential for the people to take pride in yesterday’s glory. It is with this pride, comes belongingness and willingness to preserve the Nation’s ethos. Every Indian becomes one when emotions take control, and pride is one such enchant. ‘Born in Bharat’ is a modest attempt at keeping the flame alive.
It is not enough to revel in the past, but dealing with today’s state of affairs matters the most. It is in fact the need of the hour to drive growth for today’s progress. ‘Born in Bharat’ aims to provide technology and digital mediums to bring in collaborative growth avenues for people in various verticals and age groups. The game plan for growth includes personal growth, professional/business growth, and the Nation’s GDP growth.
Finally looking ahead in time, we together can create a vision for tomorrow’s Nation. Bharat has a rich culture, heritage, and ethos that needs to be preserved and passed on to the next generation. The launch of ‘Born in Bharat’ campaign on September 14, 2020 starts with avenues for creating the vision.
‘Born in Bharat’ was launched on Sep 14, 2020 with a focus on building tomorrow’s Bharat. It is carried out in association with several National organizations that share a common thread called “Nation-building”.
First, people are encouraged to snap and share a photo of a Bharat moment. Somethings happen only in Bharat, and those moments can be captured in a picture or a video. People share such moments on social media along with hashtag #BornInBharat, and tag their friends. This ignites a conversation about the Nation – be it positive, neutral, or negative aspects of Bharat.
Next, people are prompted to do their bit and create an impact. It is important to genuinely embrace participation in the true spirit of the Nation. For people who spot problems and inconveniences that the Nation offers, they can now be part of the solution. For all those who project positive aspects of Bharat, they can join the force for building a better Nation for tomorrow.
So in ‘Born in Bharat’, there are 3 suggested ways to create an immediate impact. First is to join a social organization and lead from the front in executing projects related to Nation building. Some suggestions include Young Indians (Yi) and Bhumi NGO. This of course demands substantial time and effort for participation.
The second suggested means to create an impact is to contribute generously to organizations that help in creating a better Nation. Some suggestions include National Defence Fund (NDF), PM CARES Fund, and Akshaya Patra.
Finally, people are encouraged to participate in online forums to constructively help Bharat to grow further. They include Innovation and Ideation to solve National problems, Game plan for Growth, and ‘Bharat Bytes’ portal. These portals live only online and are accessible to all.
Update: Check our Launch Day stats
‘Born in Bharat’ was ideated by Seshu Karthick, who is an active member of Young Indians (Chennai Chapter) and the Founder of Dimensions Co. It is being brought to life with the collective effort of many organizations and like-minded individuals.
Seshu Karthick heads Dimensions Company, which has been among the reputed Digital firms in Chennai for the last 9+ years. He is the force behind a few iconic initiatives such as “That Startup Story”, Androminds, and FOST. After living in the United States between 2003 and 2009, he moved back to India, his home country. Today, he serves clients across four continents through his company. Seshu believes deeply in the value of education and earned his M.S degree at the University of Texas at Dallas. He is also an alumnus of the IGNITE at Stanford Graduate School of Business. Seshu was selected among 200 entrepreneurs in India for PNgrowth’16 by ISPIRT.